To hook social medias, attention needs to be gained within the first few seconds. This can be done with a bold statement at the start of the video, which can grab attention and cause the viewer to continue watching, such as “protein soda has more protein than your protein shake”. To tell the story better, it is good to incorporate real people, which can be customers, members of the company or content creators, which can give a sense of relatability and will connect audiences with the experience rather than just the product.

I would prioritise engagement rate, as it will show the successful impressions compared to viewers. To get protein soda viral, I would create content that focused on the unique aspects of the product, in ways that will entertain and spark interest. A main avenue to focus on is the fact that protein and soda is a naturally interesting concept, so content can be driven on this factor.

Through methods that will interest and catch the eye of Gen Z users. For instance, being authentic, being interactive with the community and being responsive to trends that are relevant at the time.