If I had to create one piece of content for Sousa this week, it would be a short-form video (TikTok/Reel) showing a “busy day routine” of a young professional—from gym to work—highlighting how Sousa replaces both protein shake and electrolyte drink in one quick step.

This type of content is highly relatable, easy to understand, and clearly demonstrates the product’s core value: convenience and performance. It also fits current social media trends and is likely to drive strong engagement and shares.

To increase engagement for a new supplement brand like Sousa, I would focus on high-impact, relatable content and community interaction. I’d create short-form videos showing real-life use (post-workout, busy routines) to highlight the convenience of combining protein and hydration in one step. Then, I’d leverage user-generated content to build trust and authenticity. I’d also use interactive content like challenges, polls, and giveaways to boost participation, while staying consistent with trends and actively engaging with the audience to build a loyal community.

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