March Madness at our campus is a time of excitement and unity, with several traditions bringing students together to celebrate college basketball in full force. One of the most impactful traditions is the viewing parties hosted by Greek life organizations, where students gather to cheer for their teams in high-energy environments. These events often feature friendly competitions, like bracket challenges, that build camaraderie and keep the excitement going throughout the tournament.Another key tradition is the campus-wide bracket pool, which draws participation from students across all organizations and clubs, including the Pre-Law Society, Debate Club, and Investment Club. This shared experience fosters a sense of community as students engage in conversations and lighthearted rivalries over their bracket predictions.Additionally, our student center transforms into a central hub during March Madness, with live game screenings and pop-up activities, creating a vibrant atmosphere where students from diverse backgrounds come together. These traditions collectively make March Madness a celebrated time on campus, full of school spirit and student engagement.

I am deeply involved in several campus organizations that would be valuable in promoting and executing an Uber March Madness activation. As an executive member of my fraternity, I play a significant role in organizing events and engaging with a large network of students in Greek life. This provides a direct connection to a vibrant and active community that could help amplify Uber’s presence during March Madness.Through my involvement in the Pre-Law Society, Debate Club, and Investment Club, I’ve built relationships with a diverse group of students who value collaboration and innovative opportunities. These organizations provide access to students from various backgrounds who could be key participants in Uber’s engagement initiatives on campus.My leadership roles in these communities give me a platform to spread the word about Uber’s activation, encourage participation, and create excitement around the brand. Leveraging these networks, I could help Uber reach a wide range of students while ensuring the activation feels integrated into our campus culture.

As an executive member of my fraternity, I’ve seen firsthand how competitive and engaged Greek life can be, especially during big events like March Madness. My idea for Uber’s activation would be to host a "Slam Dunk Greek Showdown" that brings fraternities and sororities together in a fun, basketball-themed competition. This would not only tap into the excitement of March Madness but also Uber’s role as the ultimate transportation and delivery partner for students.