I would focus on making Saint James Tea part of everyday campus life. Whether it is handing out samples during midterms, showing up at tailgates, or just being that go to drink between classes, I would make it feel familiar. On social media, I would share real moments like grabbing a tea on a walk, studying with friends, or showing favorite flavors. I would also work with other creators in Michigan Reach to keep it fun and consistent so people start recognizing and loving the brand without it ever feeling forced.

I would keep it casual and real, sharing Saint James through everyday moments on my stories. Like grabbing one before class, sipping it during a study break, or picking it up on a Target run. I would tag both Amazon and local stores to show how easy it is to get, and maybe do fun mini taste tests or “tea of the day” polls to get people curious. It is less about selling and more about sharing something I actually enjoy in a way that feels natural and relatable.

It is football season again, everyone’s showing up and making a statement, and I would want Saint James Tea to do the same. I would bring the brand to campus with a pop-up stocked with every flavor, iced coolers, and a chill lounge setup. The theme? Game Day, the Fresh Way. Think tea tasting flights, fruity giveaways, cozy photo ops, and a content booth for TikToks and reels. With Michigan Reach (the content creator org I’m part of), I wold help create fun videos and authentic campus-style content that makes Saint James feel like the go-to drink between classes, at tailgates, or on a study break.