Evelyn
I’m a BBA student at Schulich with experience in marketing, consulting and finance. I’m passionate about research, problem-solving, and building innovative solutions that create real impact.
Endorsements
Campus professional
About Me
Schulich School of Business, York University
Toronto, ON, Canada
Class of 2028
York University
bachelor of business administration
Class of 04/2028
Toronto, ON, Canada
Skills
Interests
Interview Questions
Probe
Content Creator for Engaging Digital Media
What social media platform are you most comfortable with and why?
I’m most comfortable with Instagram and TikTok because I actively stay on top of the latest trends on both platforms. I understand the type of content that resonates with each audience and know how to tailor posts to maximize reach and engagement, whether that’s short-form, trend-driven videos on TikTok or visually compelling, shareable content on Instagram. This awareness allows me to create content that feels relevant, timely, and aligned with platform-specific algorithms..
Probe
Content Creator for Engaging Digital Media
How do you create content that drives engagement?
Driving engagement comes from connecting with the right audience and tailoring content to their interests, for example, using humor and cultural references that resonate with Gen Z, or creating funny, relatable posts for younger demographics. It’s also about producing eye-catching, unique content that stands out in crowded feeds while understanding the algorithms of each platform to maximize reach. By combining audience-specific messaging, creativity, and platform knowledge, content becomes both relevant and shareable, sparking stronger engagement.
Tamber.ai
Music Taste Tester (August)
Do you have an apple music subscription?
I do.