She/Her
Evelyn
PR Marketing and Ad student- Fashion and fitness obsessed. Strong writer and creative!
Endorsements
Recently Active
21+
UGC Creator
Campus professional
About Me
DePaul University
Chicago, IL, US
Public Relations, Marketing and Advertising, Event Planning
Class of 06/2027
Chicago, IL, USA
Skills
Interests
Brands I Follow
Interview Questions
Sousa
Social Media Specialist for Wellness Drink
How do you think about the difference between content that builds a brand vs. content that drives a purchase?
The difference between content that builds a brand and content that drives a purchase is how influencers and creators can engage with their audience to move them from passive to active consumers. This can be done by using authentic style content- making sure links are embedded in posts to make the decision easy, and by having earned media to coenside the paid, brief-driven content.
Sousa
Social Media Specialist for Wellness Drink
If you had to create one piece of content for Sousa this week, what would it be and why?
I would make a day in the life of a college student vlog- highlighting the product as the thing that's always in my tumbler, and gets me through my workouts, and busy class schedules.
Sousa
Social Media Specialist for Wellness Drink
How would you increase engagement for a new Supplement brand on social media?
The best way to increase engagement for a new brand entering the scene is to find mid-tier content creators who have a high engagement rate- even if their following is lower, and get them to produce authentic (but brief-driven) content.