As a college student who cares about fitness and staying balanced, I would bring the Liver and Metabolic products to life by connecting them to real parts of my routine.

For the Metabolic product, I’d show it as part of my morning routine before class or before a workout. I’d film a quick “morning reset” style video that includes getting ready, taking the supplement, heading to the gym, and talking about staying consistent with energy and performance throughout the day.

For the Liver product, I’d position it around balance. In college, there are social nights, going out with friends, and busy weekends. I’d create content around recovery and taking care of your body after those moments, showing that you can have fun but still prioritize your health. The focus would be on responsibility, balance, and long-term wellness rather than extremes.

I think Instagram is the best platform for promoting health and wellness products like HydraLyte. Many wellness and fitness brands already perform very well on Instagram because it’s highly visual and centered around lifestyle content. It’s the perfect place to showcase workouts, daily routines, and healthy habits in a way that feels natural.

People who are into active lifestyles also tend to use Instagram in a more intentional way. It allows for quick scrolling and engaging with fitness content without being as absorbing or time-consuming as TikTok. Features like Stories and Reels make it easy to integrate products into everyday routines while still reaching a health-conscious audience.

I would focus on young professionals and create content around busy, active routines. As a college student balancing school, work, and fitness, I understand the importance of staying hydrated to maintain energy and focus throughout the day. I’d highlight moments like early mornings, long days on campus or at work, workouts, and even travel or social events. The goal would be to position HydraLyte as an easy, reliable part of a productive, health-focused lifestyle.