To promote the app on campus, I’d start by using the networks I’m already part of. I’m involved in both a social and a professional fraternity, which gives me access to two very different but highly active communities. Greek life is all about word-of-mouth and strong peer influence, if one person starts using something and talks about it, it spreads quickly. I’d get my friends in both organizations to help promote the app by using it, posting about it, and talking it up at events. I’d also create a dedicated Instagram account that reposts the funniest, most relatable things people are saying about the app. Whether it’s inside jokes, DMs, or reactions, this kind of content builds hype and makes people want to be part of the conversation. It keeps the energy up and adds a community feel that helps the app grow more organically

To promote the app on campus, I’d focus on creating excitement through both personal connections and digital presence. Being part of both a social and a professional fraternity, I have strong ties to two large and very active communities. I’d start by casually introducing the app, bringing it up in group chats, at meetings, and during events where people are already engaged and open to trying something new. At the same time, I’d build a presence online by launching a campus-focused Instagram account that leans into humor and relatability. I’d post funny takes, reactions, or inside jokes about the app that reflect real student experiences. If people see their friends featured or tagged, they’ll want to be part of it, and that drives organic interest. The key would be to keep things authentic, fun, and part of everyday conversation. Instead of pushing the app like a promotion, I’d make it feel like something everyone is already talking about.

I am in both a professional and a social fraternity. I have been in them for 2 years and have a chair position in the social fraternity.