I would make some sort of physical activity/exercise content, whether that be me in the gym, going on a run, or participating in some sort of physical activity while also adding in a small part of my physique. I think this is a very effective way to produce content because it connects this drink with actively bettering your physical health. By showing myself pairing physical exercise with this drink, it creates a connection to a viewer that this drink is something that supports an active lifestyle. In this era where many young people are looking to better their health, by showing myself being physically active while suing this drink, it shows viewers that this is something that will greatly support their fitness journey. Additionally, because I've been in the gym for 3+ years now and have alot of muscle mass, my physique is a great indictor of the fruits of working out, so by including my physique in the video it shows viewers that this product is something that could support a desire to gain muscle/be healthy.

Because Sousa water is a drink promoting clean hydration/energy/refueling, I think the best way to create engaging content would be by integrating it into health/fitness/gym videos. In a growing college culture of health and fitness, content that has to do with exercise and the gym is something that's very popular and eye catching. I would make content that includes either me in the gym, going on a run, playing a sport, or integrating a part of my physique while drinking the water to create a connection between actively bettering your health, and elevated hydration/recovery with Sousa. Content like this would do incredibly well because it establishes a connection to viewers between being active, and using this product to support that desirable, active lifestyle that is exploding in college culture.

The main differnce for content in each of thse is what the content itself is hihgloighting. To build a brand through contnet, the content has to highlguth teh company as a whole and explain what/ why the brand is what it is.If you are producing content that explains why a brand was created, shows the creators/team, tells the story about the ocmpany, or highlights what they are, then this overall builds the image of the brand itself. This is ebcause you are informing viewers about what makes a brand who they, and how they are different from other brands. Content made to build a brand has no call to action directed to a viewer but rather serves to build a reputation to a viewer so that they are educated on what this brand is. On the other hand, content that drives a purpose is solely focused on highlighting a specific product by emphasizing why a product is worth spending your money. Content for a product is meant to drive a call to action of purchasing something by highlighting why someone may needed this product/how it can benefit them. A product/ purchase is one individual part of a brand that can be highlighted, while a brand itself if the entire picture that's made up of all their products, their team, their purpose, and their mission.