Honestly, reels. But this is definetly subjective. Something I have observed through IG is that reels can blow up. But that's not to say consistency doesn't matter as going 'viral' can definetly be up to the algorithm. Something that has been on the trend for awhile has been GRWM's or DITL's as it can often connect audiences to an influencers life. These 30 second clips of mini clips compiled together can resonate with viewers whether that's through health content, travel content, school content etc.

The most recent one that I can think of is Timothee Chalamet's Marty Supreme movie campaign. Not only was it targeting an audience to watch the movie, but it caught the attention of varied audiences through Youtube collabs with Druski and the EsDeekid music video. While the marketing was spread out through different platforms, this variety lead to wider engagement as more groups were able to view this content through several platforms.

As VP Marketing of my sorority, Alpha Phi, I am consistently viewing pinterest to help build our consistent brand and I am also truthfully, very chronically online. I feel confident on my ability to point on current TikTok trends as well as what increases engagement on Instagram.