What do you think most brands are doing wrong in regards to their content strategy?
I think brands go wrong with their content strategy without understanding who their audience is. It is important to have great storytelling capacity in order to add relatability to your content that people can agree on. Your content should stimulate conversations to happen.
PARADE
Parade University Campus Rep
What is your favorite marketing campaign you've seen?
My favorite marketing campaign is the Dove's Ad makeover campaign where the brand aims to repair harmful narratives in the media and advance positive ones.
Home From College
Product Tester
Please share one feature that would help a resume builder gain traction in the market.
I have built a portfolio website describing in detail about my experiences and the project I worked on. I have generated a QR code to display on my resume in order to gain traction in the market and help elevate my experience from other candidates.