Poparazzi
Product Testing Focus Group
If you were the marketing manager for Poparazzi, describe where you would focus the majority of your resources for a fall launch on your campus?
For a fall launch on campus as the marketing manager for Poparazzi, I would focus the majority of my resources on a comprehensive on-campus advertising and awareness campaign, leveraging a mix of targeted ads, interactive activations, social media influencer partnerships, and student ambassador programs to effectively reach and engage with the target audience.
Poparazzi
Product Testing Focus Group
What is one creative concept that you think would resonate and excite students about Poparazzi?
A creative concept that could excite students about Poparazzi is creating a scavenger hunt game where teams compete to take the most creative and fun photos using the app and sharing them on social media with a branded hashtag, encouraging social media usage and peer-to-peer word-of-mouth marketing.