He/Him
Ettore
I'm a 16-year-old car enthusiast and aspiring detailer from Italy with a deep passion for JDM culture, EDM music, and hands-on projects. I work hard for what I love.
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About Me
Cernusco sul Naviglio, Metropolitan City of Milan, Italy
linguistics
Class of 2028
Cernusco sul Naviglio, Metropolitan City of Milan, Italy
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Interview Questions
Sousa
Social Media Specialist for Wellness Drink
How do you think about the difference between content that builds a brand vs. content that drives a purchase?
Brand content makes you feel something, building trust, personality and recognition over time. Purchase-driven content makes you act - a discount, a comparison, a review that removes doubt. Both matter, but you need the first before the second works. Nobody buys from a brand they don't know or trust yet
Sousa
Social Media Specialist for Wellness Drink
If you had to create one piece of content for Sousa this week, what would it be and why?
I'd create a short TikTok showing a gym bag being packed: protein powder, electrolyte drink, shaker, then swap it all out for a single Sousa packet. The message is simple: one step, not three. It's visual, relatable for anyone who works out, and it communicates Sousa's core value in under 15 seconds without saying a word
Sousa
Social Media Specialist for Wellness Drink
How would you increase engagement for a new Supplement brand on social media?
I'd focus on authenticity over polished ads. For a new brand, the best move is partnering with small but genuine creators in the fitness and wellness space (people whose audience actually trusts them). I'd also lean into trends on TikTok and Reels, creating content that feels native to the platform rather than like an ad. Consistency matters too: posting regularly, engaging with every comment, and building a community around the lifestyle, not just the product.