With the large increase in streaming services, Peacock has the opportunity to become a staple for live sports viewing in the near future. With Peacock's addition of the Big Ten for next year, they have an opportunity to become the sole provider of University of Michigan athletics on Michigan's campus. A one-stop-shop to view any University of Michigan athletics would simplify viewership for all students and has the potential to be the sole provider of Michigan Athletics on campus and for alumni across the globe.