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He/Him/His
Ethan
Business Admin student who is analytically driven and team-first-minded. Leverages organization and PM skills to complete tasks and deliver positive results—excellent communicator who builds meaningfu...
Business Admin student who is analytically driven and team-first-minded. Leverages organization and PM skills to complete tasks and deliver positive results—excellent communicator who builds meaningful relationships with co-workers and customers.
About Me
North Carolina State University
Class of 2024
Raleigh, NC, USA
Interests
Data analytics
Ai
Sports
Interview Questions
Countless.ai
Growth Strategist
Our product enables e-commerce brands to personalize their website (images + text) to every visitor. What would you imagine are some different ways to segment visitors that a brand may want to use to personalize, and why?
Besides segmenting based on demographic, two other ways brands can personalize their website are through behavioral patterns and engagement level. Understanding consumers individual behavioral patterns will allow brands to suggest certain products or services that relate to their own interests. It could also be useful in determining what types of product pictures and information to display on the website. Segmenting by engagement level, i.e. frequent vs. new users, allows the website to display better suited information such as new products for frequent users rather than best sellers for new users.