I would lead sampling efforts by integrating them directly into STEM organization meetings and motorsports team gatherings, where students are already active, engaged, and goal-driven. By coordinating quick sampling moments during meetings, study sessions, or build nights, and pairing them with social media content, I’d create an organic, way for people to try the products and share their experience.

I would engage my audience by creating relatable, everyday content that shows how I use ColourPop in real life, whether it’s a quick “get ready with me” before class, working on engineering projects, attending motorsports events, or heading to campus meetings. By highlighting affordable, inclusive products in spaces where women in STEM and motorsports are often underrepresented, I can show that self-expression and confidence belong in technical and high-performance environments. I’d encourage interaction through honest reviews that resonate with students, engineers, and women pursuing nontraditional fields.

What I love about ColourPop is how accessible it is high-quality makeup that’s affordable, inclusive, and always on trend. I also appreciate their wide shade ranges, creative collaborations, and products that let you express yourself without compromising performance or budget.