I’d look for high engagement rates, quality content, consistency, authenticity, niche relevance, growth potential, and willingness to collaborate. Those are key for spotting hidden gems!

I’d first identify the target audience and research creators who connect with them. I'd check their engagement rates and past viral content. Then, I’d reach out with a cool pitch, ensuring their style matches the project. I’d allocate the budget wisely, mix micro and larger influencers, and plan authentic content together. Finally, I’d promote it across platforms and analyze the results to see what worked best!