For starters, I’d say highlight a student, ambassador, or community story that feels authentic and shareable, making the brand feel more personal and relatable. Secondly, you can do polls like “ this or that” type of stories or Q&A’s to boost engagement and involve followers in the conversation.

Last year I launched a home-based cookie business and managed all of the social media myself. I created posts showcasing new flavors, behind-the-scenes baking, and customer reviews, which helped build excitement and trust. I also partnered with student orgs and promoted limited-time deals to increase engagement. Within a few months, my page grew steadily in followers, boosted traffic through shares, and generated consistent sales from social media alone. It taught me how to combine creativity with strategy to drive real results.

I keep up with trending sounds, hashtags, and viral challenges, and I’m good at turning them into creative, scroll-stopping content—even if I’m not posting all the time myself.