I would associate Saint James with every major organization I'm involved in whether that's student government, Collegiate 100, NCNW, African Student Association, or LOV. My goal is that anytime I host or participate in an event, people know that Saint James is the drink of choice, no question.

I'd make Saint James a staple at every event I organize or attend. From study sessions to org meetings to campus-wide gatherings, Saint James would be there as the go-to refreshment. I want students to naturally associate quality moments on campus with Saint James Tea.

I'd also collaborate with our school mascot to create fun promotional content and appearances that generate buzz. Imagine our mascot handing out Saint James at events or featuring in social media content it would create memorable, shareable moments that make the brand feel like a true part of campus culture.

Beyond events, I'd work on building consistent visibility through strategic partnerships with campus venues, dining halls, and student centers. The goal is to make Saint James not just available, but expected and beloved across campus the drink everyone reaches for because it's become woven into the fabric of our student experience.

I'd create content that makes buying Saint James easy and fun through both channels. On social media, I'd share real moments with the drink and give clear directions to grab it on Amazon or at local stores nearby.

For Amazon, I'd focus on the convenience angle with posts like "restock your faves" or "delivered right to your door" with direct links. I'd also share unboxing videos when mine arrives to make online shopping feel exciting.

For local stores, I'd geo-tag specific locations where Saint James is sold and create a "find it near you" series. I might even start a fun challenge like "snap a pic with Saint James at your local spot and tag us" to get people excited about shopping in person and supporting local businesses.

I'd use Instagram Stories polls asking "Amazon or in-store?" to see what my followers prefer, then create content that speaks to both groups. The goal is making both options feel natural by showing how I personally shop both ways, whether that's ordering online for convenience or grabbing it at a store when I'm out. It's about meeting people where they already are and making it super simple to try Saint James however works best for them.

I'd bring Saint James to campus through a "Sip & Play" event where students can taste different flavors while enjoying a relaxed game night. I'd work with my organizations to create an inviting space with card games, trivia, and good vibes making it less about a hard sell and more about discovering something new with friends. The goal is for people to associate Saint James with genuine moments of connection and fun. I'd set up some photo-friendly spots so students naturally want to share their experience, but keep everything feeling organic and low-pressure. It's about integrating the brand into campus life in a way that feels natural, not forced.

I'm actively involved in several organizations on campus, including: Collegiate 100 National Council of Negro Women African Student Association LOV (Lifting Our Voices)