Esther Akinwande Profile Image

Esther Akinwande

Hi, I'm Esther Akinwande currently a social media intern for survey monkey and I'm also a social media enthusiast and love hoping on trends!

Hi, I'm Esther Akinwande currently a social media intern for survey monkey and I'm also a social media enthusiast and love hoping on trends!

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5.00
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Campus professional

About Me

Case Western Reserve University

Cleveland, OH, US

bachelor of science in business administration, Bachelor of Arts in Economics

Class of 2027

New Jersey, USA

Skills

Expert short-form & long-form video editing (Final Cut Pro, Adobe Suite) • Data-driven social media growth and channel strategy • Creative scripting and storytelling that converts viewers into fans
1. Content Creation 2. Brand Communication 3. Video Editing 4. Research & Analysis
Event Planning & Campus Engagement

Interests

Social media
Business
tennis

My Clubs and Associations

THE BLACK STUDENT UNION

THE SISTERHOOD

CONSULT YOUR COMMUNITY

My Portfolio

Interview Questions

Brainly

UGC Content Creator (Brainly)

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Please include a link to a video or account showcasing similar content you've created in the past, IF ANY.

Brainly

UGC Content Creator (Brainly)

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Why are you interested in working with brainly?

I’m interested in working with Brainly because I’ve genuinely used the platform myself especially during late night study sessions when I needed quick explanations that actually made sense. Brainly was one of the first places I turned to for step-by-step clarity on subjects like math and science, so I already understand how students rely on it and what type of content feels helpful and trustworthy. As a creator, I’m excited about the opportunity to translate that same support into short-form content that students can learn from instantly. Brainly has built a community centered around making learning easier and more collaborative, and I’d love to contribute to that by creating TikToks that are educational, relatable, and trend-aligned. The idea of working directly with the marketing team, experimenting with new formats, and helping students the same way Brainly helped me is exactly the kind of creator role I’m looking for.

Brainly

UGC Content Creator (Brainly)

Brainly Profile Image

How do you create content that resonates with Gen Z audiences?

I create content for Gen Z by blending authenticity, speed, and relevance. Gen Z responds to content that feels real, conversational, and culturally aware so I start by tapping into trending sounds, quick storytelling formats, and meme-driven humor, then remixing them in a way that fits the brand’s message. I always lead with a strong hook in the first 1–2 seconds, keep the pacing tight, and use text overlays to make the video instantly scannable. I also pay attention to what Gen Z cares about relatability, transparency, education made fun, and content that feels like it came from a peer rather than a corporation. My approach is “value first” either entertain, educate, or solve a real problem and I test what performs well so I can iterate quickly. The goal is to meet Gen Z where they are, speak their language, and still stay fully aligned with the brand’s tone and guidelines.

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