For instance on social media I focus on both the quantitative metrics and the qualitative audience response. On the metrics side, I look at things like watch time, completion rate, saves, shares, and comment activity, since those signals usually indicate that content resonated emotionally or provided value. For short-form videos especially, strong retention in the first few seconds and a high completion rate usually mean the hook and storytelling worked. I also pay attention to patterns across posts for example, which hooks, formats, or topics consistently perform better. If a specific style of video (like relatable storytelling or reflection prompts) gets more engagement, I’ll iterate on that format while testing small variations. Beyond metrics, I read comments and audience responses closely because they reveal what people actually connected with or related to. Combining data with audience feedback helps me refine future content so it feels more relevant, authentic, and engaging.

The pain points that would convert best right now are the ones that feel deeply relatable to everyday mental experiences, especially for Gen Z and young professionals. One major pain point is overthinking and mental clutter. A lot of people struggle with racing thoughts, especially late at night, and are looking for simple ways to process their feelings. Content that frames SelfTalk as a tool to “get thoughts out of your head and onto the page” would resonate strongly. Another powerful pain point is negative self-talk and self-doubt. Many people are actively trying to build healthier inner dialogue, and positioning SelfTalk as a daily reflection tool that helps reframe thoughts could drive strong engagement. Finally, burnout and emotional overwhelm is a big one right now. People want quick, approachable ways to reset without committing to complicated routines. Showing how SelfTalk fits into a short daily reflection habit would make the product feel accessible and practical. Content that highlights these real emotional experiences — and then shows how journaling with SelfTalk can help would likely drive the strongest connection and conversion.

I’m drawn to SelfTalk because it sits at the intersection of two things I care deeply about: mental wellness and digital storytelling. A lot of people my age struggle with overthinking, burnout, and negative self-talk, but we also spend a huge amount of time on social media looking for tools that help us feel better. What excites me about SelfTalk is the idea of turning reflection into a daily, approachable habit. Through relatable short-form content, I’d love to show how journaling and AI guided prompts can help people slow down, check in with themselves, and build healthier self talk in a way that feels natural rather than overwhelming.