Interview Questions
Proper Wild
Proper Wild Campus Brand Ambassador

Tell us about any prior experience you have as a brand ambassador
While I haven’t served as an official brand ambassador before, my background in PR, communications, and facilitation has given me the same core skills. On the PR and Communications team at SurveyMonkey, I helped manage social media campaigns, conduct social listening, and track audience feedback to improve engagement strategies and brand messaging. As a Posse facilitator, I lead yearly retreats that strengthen teamwork and communication among students teaching me how to connect, motivate, and build community. These experiences have prepared me to represent Proper Wild authentically, spark excitement on campus, and turn awareness into real action.
Proper Wild
Proper Wild Campus Brand Ambassador

Are you part of any clubs or organizations on campus?
Yes! I’m actively involved in organizations like the Black Student Union, Sisterhood, and 180 Degrees Consulting, where I’m currently working toward becoming Vice President. These roles have helped me build strong connections across campus and develop experience in event planning, outreach, and student engagement. With those networks and skills, I can effectively promote Proper Wild from organizing tabling events to creating social buzz and turn campus excitement into real product redemptions.
Proper Wild
Proper Wild Campus Brand Ambassador

How would you approach organizing a campus event to promote Proper Wild effectively?
To organize a campus event for Proper Wild, I’d approach it with both strategic planning and creative energy. First, I’d identify a high-traffic location like the quad or Tink Veale Center where students naturally gather between classes. I’d plan a “Proper Study Break” pop-up — if possible a table with free shot samples, upbeat music, and mini games or challenges tied to the Free Shot campaign.
Using my background in business and quantitative economics, I’d map out clear goals: target redemption numbers, best time windows for foot traffic, and social amplification metrics. I’d collaborate with student orgs I’m active in, like the Black Student Union and Sisterhood, to co-promote across social media and ensure diverse turnout.
To drive buzz, I’d create short, high-energy content leading up to the event — countdown stories, TikTok clips of taste tests, and peer testimonials and tie everything to the national “1 Million Free Shots” challenge