I'd try to make onboarding as straightforward and low-friction as possible so influencers can get up and running without feeling too overwhelmed. I'd do it based on how I was onboarded and was really easy for me to understand. I usually start by aligning on the basics what the brand is trying to achieve, who we’re speaking to, and what a successful partnership looks like. From there, I’ll share clear guidelines around messaging, timelines, and deliverables so expectations are set from the start. I also like to take time to understand how the partner already creates content and engages their audience, so we can shape the collaboration in a way that feels natural to their voice instead of forcing something that doesn’t fit. After kickoff, I keep communication open with regular check-ins and make sure they what online sources to go to if they have questions. It helps prevent confusion early on and honestly makes the whole process smoother for everyone involved.

In my previous role as a PR/Communications Intern at SurveyMonkey, one of the key parts of identifying the right influencers was doing deep social listening. I focused on understanding not just their content, but also their audience and overall lifestyle to see how well they aligned with the brand I was representing. I think it’s important to take a holistic approach — looking beyond a single platform and evaluating how consistently they show up across multiple channels. This helps paint a clearer picture of whether their voice, content style, and audience make them a strong fit for authentic brand representation. I’m excited to potentially bring this same approach to supporting Vidovo’s creator network by identifying influencers who genuinely align with brand values, managing thoughtful outreach, and helping onboard creators in a way that can actually set them up for successful long-term partnerships across upcoming campaigns.

Yes, being a current college student, it's never about having enough time but rather managing that time. The biggest thing that has helped me out is using my google calendar notion, and also my journal because it really helps me schedule my time well and ensure I get my top priorities + side goals done for the day. I use my google calendar and notion for mainly school related things as they overlap to get homework and everything else done on time. I use my journal for more personal duties/ tasks that I need to get done.