She/Her
Esther
Hello, I'm Esther, an experienced social media manager with 3+ years of turning brand stories into scroll-stopping content that people actually want to engage with.
Endorsements
21+
UGC Creator
About Me
Lagos, Nigeria
Skills
Interests
Brands I Follow
Interview Questions
Down App, Inc.
Social Media Marketing Manager
Describe a social media strategy you developed that increased engagement.
I developed a platform specific content strategy aimed at increasing engagement by focusing on audience behavior and content relevance.
After reviewing analytics across different platform, I noticed that posts with storytelling, relatable content, and interactive formats performed better than purely promotional posts. I shifted the content mix to include short-form videos, carousel posts, and audience-driven content such as polls, questions, and user-generated content. I also introduced a consistent posting schedule and optimized posting times based on when our audience was most active.
On Instagram and Facebook, I prioritized reels and visually engaging content, I focused on value-driven and educational posts tailored to a professional audience. Additionally, I actively engaged with the audience by responding to comments and messages promptly, which helped build a stronger community and encouraged more interaction.
I continuously monitored performance metrics and adjusted the strategy based on what was working best. As a result, we saw a noticeable increase in engagement rates, improved reach, and more consistent audience interaction across all platforms.
Down App, Inc.
Social Media Marketing Manager
Share accounts you’ve managed + grown across different social platforms.
A Vinyl Bar in Shibuya (shibuyaaa.com)
Product Tester & TikTok Content Creator
How would you persuade friends to join a new app community?
I would focus on the perks and its benefits through relatable contents.