I would:

• Use platforms like Instagram and TikTok to share behind-the-scenes looks, artist interviews, and time-lapse videos of the creative process.

• Create eye-catching posts using tools like Canva (which I’ve used before) to highlight the artwork and event details.

• Encourage interaction by asking followers to comment, vote on their favorite pieces, or share their own art inspired by the exhibition.

• Collaborate with influencers or student creators to spread the word and reach new audiences.

• Post regularly and at the best times to keep the audience engaged and build excitement.

I helped manage a social media campaign for the Everybody Can Dance (ECD) 2024 event at President University. My role was to promote the event using digital platforms like Instagram and student media channels.

I created promotional materials using Canva , scheduled posts ahead of the event, and worked with influencers to increase visibility. We also used short video teasers and regular updates to build excitement.

As a result, we saw increased engagement from students, more sign-ups, and strong attendance on the event day. This experience taught me how to plan content, track engagement, and adjust strategies based on what resonates with the audience.

I stay updated with social media trends by actively using platforms like Instagram and LinkedIn, following digital marketing blogs, and learning from student-led projects. In my role as Public Relations Officer for the Dance Club and French Club, I created content, scheduled posts, and tracked engagement, which helped me understand what works best. I also experiment with different styles of posts to see how they perform, so I can keep up with changes in algorithms and audience behavior.