The bonbuz persona is living life as free as a kid with the adult responsibilities in the back. This can be translated through outlandish activities such as bucket list items being done with a bonbuz drink in your hand through the entire adventure. Show that the drink has no limitations and document the entire experience.

My favourite toy growing up was my elephant stuffy that I named Zoey after the show Zoey 101. My family didn't have too much money so anything I got made me really happy. I was a shy kid so I told all my deepest secret to Zoey. And she always listened with no judgement. She was soft to hold and soaked up all my tears when I cried. She was truly amazing.

They're trying to think like a teen. It's obvious when a millennial is trying to cater content to Get Z and it ends up being labeled as cringey. All publicity is good publicity, but long term the good publicity reigns supreme. Being labeled as cringey won't help in the long run.