E
She/Her/Hers
Estelle
I am a recent graduate (Dec. 2022) from the University of Texas at Austin with a major in journalism and lots of marketing experience.
I am a recent graduate (Dec. 2022) from the University of Texas at Austin with a major in journalism and lots of marketing experience.
About Me
Austin, TX, USA
Interests
Social media
Creating inclusive communities online + off!
Journalism
Interview Questions
Yahoo
Content Strategist
What do you think most brands are doing wrong in regards to their content strategy?
Most brands create digital content that doesn't blend well with the social media landscape. For users to really connect with content, it needs to fit seamlessly into their feeds, especially for Gen Z consumers who hate feeling as if they are being advertised to. Content should feel natural and accessible instead of the traditional business-like model.