I would do an Uber One Spin-to-Win Wheel, an exciting, interactive activity designed to engage students and promote Uber’s services during the March Madness activation. Students spin a branded prize wheel to win rewards such as ride credits, Uber Eats discounts, free Uber One trials, or exclusive merch. To participate, students scan a QR code to sign up for Uber One, creating a seamless connection between the activation and service adoption. The thrill of spinning, combined with tangible prizes, draws attention and encourages social sharing and long-term brand engagement.