I’d use a mix of on campus activations, social content, and feedback loops to keep customers engaged. First, I’d run weekly sampling pop ups near high traffic spots, pair them with limited time discounts, and a simple QR to follow, join SMS, or enter a giveaway. I’d create short form videos that highlight flavors, use occasions, and authentic student reactions, plus repost UGC and duet challenges to drive participation. I’d host micro events like study break tastings and collabs with clubs or dorm RAs, then recap them on TikTok and Instagram with clear CTAs. I’d build a student ambassador group chat to seed early drops and collect product feedback, turning top fans into creators. Finally, I’d track sign ups, redemptions, and content engagement by code or link, iterate weekly, and shout out community contributions to keep the loop warm

I’ve led campus-level promotions for student clubs and local brands, focusing on social media, events, and peer outreach. I plan and execute content calendars, create short-form videos and UGC for TikTok and Instagram, and run basic paid boosts to test messaging. On campus, I table, hand out samples and discount cards, and convert interest into followers and email signups. I track results with link tags and simple dashboards, then iterate on what performs. Recent wins include growing a club’s IG by 35 percent in a month and driving over 200 event RSVPs through a mix of reels, ambassador posts, and on-site flyering.

No I don't, but I am willing to get one if need be.