This perfume is fresh and light, perfect for busy campus days. It smells like a sunny morning, with a hint of sweetness that makes it feel playful and fun. It’s subtle enough for class but still leaves a little impression when you walk into a room, making it my go to scent from morning lectures to evening hangouts with friends.

I prefer using Instagram and TikTok for product promotion because both platforms are highly visual and perfect for reaching a young, engaged audience. Instagram allows for a mix of feed posts, stories, and reels to showcase products in different ways, while TikTok’s short, creative videos make it easy to highlight products in fun, authentic, and shareable ways. Together, they give brands the ability to connect with audiences through trends, challenges, and relatable content that feels natural and engaging.

To create college content that stands out for a retail brand, I’d focus on authenticity and relevance to campus life. Using real students as creators, tying content to the college calendar, and showing the product in everyday scenarios like classes, game days, or dorm life makes it feel natural instead of like an ad. Short, casual videos on platforms like TikTok and Instagram, paired with school pride and creative freedom for student creators, help the brand connect genuinely with college audiences.