Beyond being chronically online, I stay updated into social media trends by paying close attention to how different internet niches create and engage with content in real time. Every target audience has its own humor and trend cycle, and I’ve learned from a consumer’s point of view that successful content isn’t just about hopping on the best new trend — it’s about understanding which ones actually resonate with a specific community. This perspective helps me create content that feels current, authentic, and aligned with a brand’s voice rather than forced. I also pay attention to what makes a certain video stand out. This could be text styles, pacing, or relatability. That way, I am able to turn trends into content that is engaging, yet showcases brand voice and identity with intentionality. 

For mobile editing and content creation, I am experienced with Canva Pro for both graphics design and video editing, as well as CapCut and TikTok's in-app editing tools.