My favorite part of my daily skincare is waking up and feeling refreshed whether that be with a energizing face wash or with a hydrating moisturizer!

I keep my social media content authentic and engaging by posting consistently and with the same structure in mind. I love to post mainly day in the life style videos while at Penn State. Obviously as a student at a school like Penn State, no day looks the same. This niche helps keep the same style content different by the day. Everything I include in my videos and post is true to what my daily life looks like. As a college student whose audience is mainly other college students, the videos are relatable and often inspire others within my community. I love to share products I'm loving or the outfits I'm wearing!

I would creatively showcase a vegan, cruelty free brand by prioritizing a clean aesthetic visual and not featuring any other brands that would go against this theme. Highlighting Pacifica's commitment to ethical beauty creation and packaging is important as many of the younger generations prioritize this effort. I would show a "Get Ready With Me" and ensure that the video represents how the product enhances true beauty. I think incorporating clips outdoors and the beauty of our environment further contributes to showcasing a vegan and cruelty-free brand.