She/Her
Erin
Hi! I'm Erin. I’m a creative and driven student with experience in social media marketing, brand ambassadorships, and digital content creation. I love using storytelling and trend-savvy strategies to
Platform Rating
Endorsements
UGC Creator
Campus professional
About Me
Florida State University
Tallahassee, FL, US
Marketing, Environment and Society
Class of 2027
Tallahassee, FL, USA
Interests
My Clubs and Associations
Her Campus
American Marketing Association
Brands I Follow
My Portfolio
Interview Questions
Muses Consulting Studio
Creative Strategist Intern
How do you research trends and come up with ideas for short-form content?
I research trends by spending time on TikTok, Instagram Reels, and creator accounts in the same niche, then looking for patterns in hooks, sounds, editing styles, comments, and formats that are starting to repeat. I pay attention to what people are actually engaging with, not just what has the most views. When I come up with ideas, I usually start with the hook first because the first few seconds matter most. Then I think about how to adapt the trend to the brand in a way that feels natural, funny, or useful instead of overly promotional. I also look at audience pain points and comments to find content ideas people already want to see. From there, I turn the strongest ideas into short scripts, shot lists, or caption options so they are easy to execute quickly.
Pacifica Beauty
In Store Hair Gig UGC for NEW Walmart Display
Please link examples of any UGC you've created.
Claim
Claim UGC Content Creator (earn up to $10,000/month)
how many views is your most viral video? (Estimate)
For an account I’ve run, my most viral video reached about 4.4 million views. On my personal UGC content, my highest video reached about 45,000 views.