When I was Social Media Director for Her Campus FSU I had to manage communication with both our campus chapter team and national brand partners. During one campaign a partner provided a strict content brief that conflicted with how our chapter usually engaged students. Some of my team members were frustrated and felt the content would not resonate. I set up a meeting where I let everyone voice concerns, then explained the non negotiable parts of the brief while also proposing small creative tweaks we could control to keep the content authentic to our audience. After aligning on this compromise we rolled out the campaign smoothly and it contributed to our 845,000 monthly impressions while maintaining a strong relationship with the brand partner.

I prioritize tasks by first clarifying client goals and deadlines, then mapping out what will have the most immediate impact. I keep a running task list organized by urgency and importance so I can focus on what drives results without letting smaller details slip. For example, when I worked as an Account Coordinator at Seminole Solutions I managed content for a local business, balancing posting schedules, creative briefs, and engagement tracking. I stayed on top of everything by creating a clear calendar, setting mini deadlines, and communicating proactively with my team and the client to make sure priorities were met on time.

I would focus on urgency, exclusivity, and relevance to students’ daily lives. For a limited offer like Sephora or Uber Eats, I would highlight the time sensitive nature by using phrases like “only this week” or “don’t miss out” across social media and peer to peer channels. I would connect the offer to real campus moments, such as Sephora for game day makeup or Uber Eats during late night study sessions, so students see the immediate value. To spread awareness, I would leverage student organizations, influencers, and group chats, encouraging early adopters to share their experiences and create social proof. Finally, I would use eye catching visuals and QR codes in high traffic areas to make redemption quick and seamless, turning curiosity into action.