Yes, I have significant experience in influencer marketing and social media through my roles as Social Media Director for Her Campus FSU and various brand ambassador positions. In these roles, I collaborated closely with influencers and brands to execute digital campaigns that drove both engagement and brand awareness. For instance, as Social Media Director at Her Campus FSU, I worked with national brands such as Clinique and Nyx Cosmetics. I managed influencer partnerships, developed content calendars, and oversaw the execution of campaigns that generated millions of monthly impressions across multiple platforms. I also tracked campaign performance by analyzing engagement metrics, adjusting strategies to optimize reach and impact. Additionally, I’ve served as a Campus Brand Ambassador for several brands like La Croix, BEARPAW, and Cirkul, where I collaborated with influencers to create tailored content and run campus-specific campaigns. This included coordinating giveaways, product reviews, and sponsored posts to increase brand visibility and drive engagement. I closely monitored influencer posts to ensure they were on-brand and tracked the results to measure the effectiveness of each campaign. In each of these roles, I’ve developed a deep understanding of how to identify the right influencers, manage relationships, and track key performance indicators (KPIs) to ensure campaigns are successful.

In addition to my leadership positions, I've had the privilege of serving as a Student Field Marketing Representative for Cirkul, where I’ve organized product sampling events and contributed to national campaigns, including distributing 922 bottles on campus, with 58 of those during the 2025 Super Bowl campaign. This role has given me hands-on experience with brand engagement, strategic event planning, and influencing trial-to-conversion rates through student interaction. I’m also a Microsoft Copilot Campus Ambassador with The Campus Agency, where I promote Copilot through peer-to-peer demos and collaborate with student organizations to tailor messaging that highlights Copilot’s academic value. This role has enhanced my ability to market tech products and effectively communicate product benefits to a student audience. Additionally, I worked as a Sephora x Uber Eats Campus Ambassador, where I developed influencer partnerships and created engaging content to raise awareness of both Sephora’s products and the Uber Eats app among my peers. I organized targeted marketing campaigns for Uber Eats, helping to drive new user sign-ups and increase orders, while also promoting Sephora’s offerings through in-store activations and tailored outreach. These roles allowed me to connect with students in both the lifestyle and food sectors, building brand loyalty and enhancing user acquisition through strategic and creative marketing efforts. These brand ambassador roles have not only allowed me to develop a deeper understanding of brand marketing but also helped me sharpen my skills in communication, event planning, and consumer engagement. Each of these experiences has contributed to my ability to influence purchasing decisions and create genuine, long-lasting connections between brands and consumers.

Florida State University