To help make Saint James Iced Tea a recognizable and loved brand on campus, I would focus on creating positive and authentic experiences around the product. One way I would do this is by sharing it consistently on my social media in a natural way—posting it during study sessions, after workouts, or at campus events so people begin to associate it with everyday student life. When people see a product being enjoyed in real moments, it feels more genuine and relatable.I would also try to introduce the brand through small campus moments, like bringing the tea to club meetings, team gatherings, or study groups so more people can try it. Word of mouth is powerful on a college campus, so once people taste it and enjoy it, they are more likely to tell their friends. Highlighting the brand in a positive, community-focused way—such as during campus events, wellness activities, or group hangouts—would help build familiarity and excitement around it.Over time, the goal would be for students to start recognizing the tea not just as a product, but as something connected to campus culture—something refreshing people grab during a busy day, while studying with friends, or after practice. By consistently sharing it and integrating it into everyday campus life, it can naturally grow into a brand students know and enjoy.

To encourage people to purchase Saint James from both Amazon and local bookstores, I would use my social media platform to highlight why the book is meaningful and how it can impact students’ lives. I would create short posts or videos sharing key takeaways from the book, reflections on its message, and questions that invite others to think more deeply about its themes. By showing how the book connects to everyday challenges and personal growth, it would make people more interested in reading it themselves.I would also intentionally support local businesses by encouraging students to check if nearby bookstores carry the book, while also sharing that it can easily be ordered on Amazon for convenience. Posting photos of the book, sharing quotes, or even starting a small campus reading challenge could help create excitement and discussion around it. Using social media in this way would not only promote the book but also build a sense of community as students engage with the ideas together.

To creatively introduce Saint James the Greater to my campus community, I would focus on making his story relatable to students. One idea would be organizing a short campus event or social media campaign called “Walk with James,” where students reflect on what it means to follow a purpose in their daily lives. Since Saint James left everything to follow Jesus and lived a life of courage and faith, the event could include a short reflection, a group walk or run around campus, and a discussion about stepping outside of comfort zones. This would help students see that saints were real people who faced challenges but chose to live with purpose and conviction.I am involved in cross country and track, which have been meaningful communities for me. Being part of these teams has taught me discipline, perseverance, and the importance of supporting others toward a shared goal. Because of this, I value communities that encourage growth both personally and spiritually, and I enjoy opportunities where people can connect through shared activities and meaningful conversations.