When I think about my experience with beauty and lifestyle brand content, I focus on the ways I’ve learned to create visuals and messaging that feel genuine, clean, and aligned with what audiences actually enjoy. I’ve made product-focused videos, mini reviews, GRWM-style clips, and simple aesthetic shots that highlight texture, packaging, and results. I’ve also worked on content that blends lifestyle elements—like daily routines, self-care moments, and “in my bag” themes—because it makes the product feel lived-in and relatable. On top of that, I’ve paid close attention to trends, hooks, and editing styles that perform well across platforms, so I’m able to adapt my tone and pacing depending on the brand. Overall, I feel comfortable creating content that fits the beauty and lifestyle space, feels authentic to my voice, and still showcases the product in a compelling way.

When I create content that feels natural yet polished, I try to blend authenticity with intention. I start by grounding the idea in something real—my own experience, a genuine reaction, or a problem people actually relate to—because that makes the content feel approachable and human. From there, I think about structure and aesthetics: clean framing, good lighting, a clear hook, and a smooth flow that keeps people watching. I let myself be conversational and unscripted, but I still plan the key points I want to hit so it doesn’t feel messy or unfocused. Then I finish by tightening things in editing—cutting filler, adding captions, and keeping the pacing snappy. For me, the sweet spot is content that feels like a friend sharing something they genuinely love, but with just enough polish that it’s engaging, intentional, and visually appealing.

When I think about the experience I bring to this role, I focus on the parts of my background that taught me how to communicate well, stay organized, and support projects smoothly. I’ve worked in roles where I collaborated closely with teams, handled outreach, managed schedules, and kept track of information in spreadsheets or shared systems. I’ve also had experience in customer-facing and marketing-leaning environments where I created content, promoted products, and engaged people in a way that felt natural and authentic. On top of that, my social work studies have helped me build strong interpersonal skills, attention to detail, and the ability to stay calm and focused while juggling multiple responsibilities. Altogether, I feel like my mix of communication skills, organizational habits, and hands-on experience makes me a strong fit for what this role requires.