I’d bring humor and energy to hydration content by leaning into the chaotic, relatable moments of college life — like “POV: you’ve had 3 coffees and zero water since Monday.” I’d mix in quick, funny skits, trending audio, and memes that exaggerate the struggle of staying hydrated (like pretending your water bottle is your emotional support system). To keep it interactive, I’d run lighthearted challenges such as “Sip Happens” or “Hydration Nation,” where students show off their best “hydration glow-ups.” The goal would be to make water and electrolytes feel less like a chore and more like a lifestyle flex — fun, energizing, and totally part of the campus vibe.

I’d combine creative marketing with authentic peer engagement. I’d start by organizing fun pop-up hydration stations at high-traffic areas like the gym or student union, offering free samples and quick games or giveaways. I’d collaborate with student ambassadors and athletes to post about the brand on social media, sharing real experiences rather than ads. To keep students engaged, I’d launch a “Hydrate to Elevate” challenge where students track their water intake or share their favorite flavor for a chance to win prizes. Consistent social content, campus events, and relatable storytelling would help build a strong, loyal following.

I’d focus on making it fun, relatable, and easy to connect with daily routines. I’d use short, trendy videos or memes that show realistic campus life — like running late to class but still grabbing a water bottle. I’d mix humor with quick facts (like how hydration boosts energy and focus) and create interactive challenges, such as “Water Goals of the Week” or “Refill & Tag.” Partnering with campus influencers or student organizations could also help make the message feel authentic and community-driven.