She/Her/Hers
Erica
A recent college graduate based in Boston looking to break into the Marketing & Advertising Industry with a passion for strategy, creative thinking, pop culture, and collaboration!
Endorsements
Campus professional
About Me
Endicott college
advertising marketing communications
Class of 2024
Boston, MA, USA
Interests
Interview Questions
New Brew
Growth Marketing Intern (21+ years or older)
How would you approach developing a comprehensive digital marketing campaign for a unique product like New Brew's non-alcoholic beverages?
In order to develop a digital marketing campaign for a unique product like New Brew, I would focus on developing research for the brand. We would want to research the population to find what audience we could target and understand their pain points that the campaign could fix for them.
Happy Wax
Social Media Manager
Please review at our IG feed and let us know what you think in a few sentences. @happywaxmelts
I enjoy how the brand image is strong, as you scroll through the feed, you would immediately recognize a post is from Happy Wax. I think there could be more range in types of content for posts.
Happy Wax
Social Media Manager
Which 2 companies do you think are doing a great job engaging their audience?
Currently, Rare Beauty has an authentic way of engaging with their audience. They follow trends that make sense, they have a strong brand image across all platforms. I enjoy that they joined the substack community and share an inside look into the company, and consumers seem to enjoy the connection. Dunkin also does a great job of engaging their audience through creative and powerful campaigns that get everybody talking, they have always found a way to stay relevant in the industry.