Interview Questions
Amanda Marmer/AM Vault Productions
Creative Marketing Specialist

How do you stay up-to-date with the latest trends in digital marketing and social media?
One of the most important things I do is to regularly follow industry-leading blogs and websites. Platforms like Social Media Today, Hootsuite, and Sprout Social consistently publish articles and insights on the latest digital marketing trends, best practices, and emerging technologies. By reading these resources, I'm able to stay informed about changes in algorithms, new social media features, and innovative marketing strategies.
In addition to reading blogs, I also make it a point to follow influential digital marketing and social media experts on platforms like Twitter, LinkedIn, and Instagram. These thought leaders often share their insights, tips, and predictions, which helps me understand the direction the industry is heading. I find that engaging with these experts, asking questions, and participating in discussions is a great way to learn and grow.
Another strategy I use is to attend webinars and online events. Many industry organizations and companies offer free or low-cost webinars that cover a wide range of digital marketing and social media topics. These events are a great way to learn from experts, ask questions, and stay up-to-date on the latest trends and best practices.
Finally, I make it a point to experiment with new digital marketing and social media tools and platforms. By trying out different tools and platforms, I'm able to understand their features, capabilities, and potential applications for my own marketing efforts. This hands-on experience helps me stay ahead of the curve and identify emerging trends that I can incorporate into my own strategies.
Overall, staying up-to-date with the latest trends in digital marketing and social media requires a combination of reading, networking, and hands-on experimentation. By consistently engaging with industry resources, experts, and new technologies, I'm able to stay informed and adapt my strategies to meet the ever-changing needs of my audience.
Amanda Marmer/AM Vault Productions
Creative Marketing Specialist

Can you provide an example of a successful social media campaign you implemented for a previous project?
In today's digital age, social media has become an integral tool for businesses and organizations to connect with their target audience and promote their products or services. A successful social media campaign can help increase brand awareness, drive engagement, and ultimately lead to achieving business goals.
One example of a successful social media campaign that I implemented for a previous project was for a local animal shelter. The goal of the campaign was to increase awareness about the shelter's adoptable pets and encourage people to visit the shelter and adopt a furry friend.
To kick off the campaign, we created engaging and heartwarming content such as photos and videos of the shelter's adorable animals. We also utilized popular hashtags related to pet adoption and rescue animals to reach a wider audience on social media platforms such as Instagram, Facebook, and Twitter.
In addition, we ran a contest where followers could share a photo of their own pets with the hashtag #AdoptDontShop for a chance to win a prize. This not only generated excitement among our followers, but also helped spread the word about the shelter and its mission.
As a result of the campaign, the shelter saw a significant increase in website traffic, social media engagement, and most importantly, adoptions. Many of the animals featured in the campaign found their forever homes with loving families who had seen their photos on social media.
Overall, this social media campaign was a great success in achieving our goal of increasing awareness about pet adoption and driving more traffic to the shelter. It showcased the power of social media in making a positive impact and connecting people with causes they care about.
Proof.fun
TikTok Marketing Intern

Why do you think people follow you on tiktok
People follow me on TikTok for a variety of reasons. The platform's algorithm-driven content discovery system makes it easy for users to find and engage with content that aligns with their interests and preferences. Many users are drawn to the entertaining, often humorous, and visually engaging nature of TikTok videos, which can range from dance challenges and comedy skits to educational tutorials and personal vlogs.
One of the key factors that contributes to TikTok's popularity is the sense of community and connection it fosters. Users can easily interact with creators by liking, commenting, and sharing their content, which can lead to a sense of personal investment and loyalty. Successful TikTok creators often cultivate a relatable, authentic, and engaging persona that resonates with their followers, who may feel a sense of kinship or admiration for the creator.
Additionally, the platform's algorithm is designed to surface content that is likely to be engaging and relevant to each individual user, based on their past interactions and preferences. This can lead to a highly personalized and addictive experience, where users are constantly discovering new and interesting content that keeps them coming back to the app.
Ultimately, the reasons why people follow you on TikTok can be as diverse as the platform's user base itself. Whether it's the entertainment value, the sense of community, or the personalized content recommendations, TikTok has become a powerful tool for creators to connect with and build a loyal following.