What works best for me is keeping the message authentic and easy to understand. I focus on storytelling and real-life use cases rather than sounding salesy, use short-form video to grab attention quickly, and tailor the tone to the platform so it feels natural to the audience. Consistency, clarity, and showing how the brand fits into everyday life are key for making the message stick.

I’d engage a crowd unfamiliar with peptides or GLP-1s by keeping things simple, relatable, and non-intimidating—focusing on everyday goals like energy, wellness, and balance rather than technical science. I’d use clear, real-life examples, quick explanations, and approachable content (like short videos or casual conversations) that explain what they are, what they’re used for, and common misconceptions, while emphasizing education over promotion so people feel curious and informed instead of overwhelmed.

Each month, I’d share Vita Coco by filming TikToks around campus—especially on Bruin Walk—highlighting how I drink it during busy school days, workouts, or study breaks, and then reposting that content on my Instagram story to reach my UCLA audience. I’m plugged into UCLA Reach as well, so I’d also activate Vita Coco through student org spaces, club meetings, and campus events to organically introduce the brand to different UCLA communities while creating relatable, day-in-the-life content.