I would focus on introducing Saint James Tea through my social circles and social media by sharing authentic content and encouraging friends to try it. Being part of a fraternity and connected with students across fraternities, sororities, and multiple sports teams helps spread awareness quickly. When people start seeing it regularly and hearing about it from friends, it naturally becomes more recognizable and trusted on campus.

I would promote Saint James through my social media by creating short-form posts and stories that introduce the brand to my audience. I’d include Amazon links for easy online purchases and also highlight local stores where students can buy it in person. Since I’m connected with students across fraternities, sororities, and multiple sports groups on campus, the brand can spread quickly both online and through word of mouth.

I would introduce Saint James by integrating it naturally into my existing social circles on campus. Being part of a fraternity and having a large network of friends across both fraternities and sororities gives me access to a wide range of students. I also have many friends involved in sports like football, rugby, basketball, soccer, and baseball. Because of this, I can introduce the brand organically through real interactions and conversations with different groups on campus. This helps the brand spread naturally rather than feeling like a typical advertisement. For content, I would create short form videos that highlight the brand through real interactions with friends, quick reactions, and casual campus moments.