Interview Questions
Happy Wax
Social Media Manager

Please review at our IG feed and let us know what you think in a few sentences. @happywaxmelts
I have reviewed the companies Instagram page, and I love it. The only things I would change is broadening the geared audience. I'm going to be a realist for a moment. Your forums seem very geared to one specific audience, and if you want to increase sales or even engagement you need to diversify how you market your brand. It seems very on the nose, and an audience needs to think about your product to even remember it. I don't think that is happening because engagement can vary on each product and how it is marketed and who it is marketed to.
Happy Wax
Social Media Manager

Which 2 companies do you think are doing a great job engaging their audience?
When thinking of the most relevant companies that use social media as its biggest source of marketing material, my mind immediately turns to the app Duolingo and REM Beauty. They stay relevant by staying on top of trends and engaging heavily with their audience!
Happy Wax
Social Media Manager

How do you stay updated with the latest trends in social media marketing?
The way I like to stay on top of trends would have to be doom scrolling on each platform daily. I find that doing this not only let me stay ahead of trends, but it also allows me to see smaller and more creative trends that I would be able to shed light on. I also like to look at creator insights; see what's going viral and how many views each video is getting to increase my chances at success.