To ensure Saint James Tea becomes a recognizable and loved brand on my campus, I would plan memorable events and build costumer relations. Partnering with student organizations to create interactive events such as contests and social media challenges would create excitement and encourage student to promote the product through word of mouth. I would also leverage my role in Phi Delta Theta to highlight Saint James Tea at social events to encourage students to try the products.

While utilizing my social media platform, I would encourage people to purchase Saint James in various ways. Through social media, I can link the Saint James Amazon storefront in stories, posts, and in my bio. I can also encourage students to purchase Saint James locally through Playa Bowls, Target, and Safeway.

To creatively introduce Saint James to my campus community, I would focus on experiential events and social engagement. I could set up sampling tables in high traffic areas where students can try Saint James products in a fun and interactive way. I am currently involved in several on-campus organizations, including the Maryland Alpha chapter of Phi Delta Theta. Serving as Social Chair and Public Relations Chair, I am responsible for planning events, creating content, and collaborating with other greek life organizations. Through these roles, I would effectively promote Saint James to the student community at tailgates, recruitment, and brotherhood events.