Two trends that would fit well with the TONYMOLY brand would be glass skin and streamlined skincare. Of course, as a K-beauty brand, I'm sure people already associate you with glass skin. A routine with TONYMOLY products to create glass skin would be the first thing I would do. Some products that would fit well in this trend are the sheet masks. The second trend I would participate in is streamlined skincare. For this, minimal yet effective products are all the rage. I know that a 3 to 4 step routine with TONYMOLY would fit in with this.

Through the app Kale, I was able to create a video for Glossier featuring some of my favorite products. They ended up promoting the video, and many people engaged, talking about the blush shade and talking about their own love for the products. This was an example of a video that was simple yet effective. I find that this is one of the best ways to highlight products on my page.

Short videos that highlight the products in use and romanticize self-care and skincare. Korean beauty is growing rapidly on the internet, and rolling out videos that relate to it are important. For skincare videos, I always ensure that my lighting is good, so my audience can see that I am not using any filters so they can trust that I am showing the benefits of the product fully.