I've worked extensively with Adobe Premiere Pro and DaVinci Resolve for traditional editing, and more recently dove into AI tools like Runway, Midjourney for assets, and ElevenLabs for voiceovers. The biggest shift has been treating AI as a creative collaborator rather than a magic button - I spend significant time prompt engineering and iterating to get usable footage, then blend it with traditional editing techniques. My workflow typically involves generating multiple AI variations, selecting the best clips, and refining timing and transitions manually to maintain quality and coherence.

Hook viewers in the first 3 seconds with your most striking AI-generated visual. Polish aggressively - remove artifacts, use the best generations, and add human elements like custom narration or music. Match platform formats (vertical for shorts, high resolution always) and use bold text overlays since most watch muted. Tell a clear story even in abstract content - AI visuals need strong narrative structure to maintain attention.