i personally love glossier and fenty beauty on social media. glossier does and amazing job of creating a cohesive, minimalist aesthetic that really speaks to their target audience. they also do a great job of engaging with their followers and customers, and often feature user-generated content on their page. Fenty Beauty, on the other hand, has really fun and bold aesthetic that feels fresh and exciting. They do a great job of highlighting their diverse range of products and shades, and of course, their founder Rihanna is a huge draw for many fans.