I would lead sampling by creating a 'Self-Care Sunday' series on our residence hall’s social media. I’d use my platform to host 'Digital Scavenger Hunts,' where I post clues on our Instagram Stories about where I’ve hidden ColourPop samples in the building’s common areas or study lounges. This creates immediate foot traffic and excitement without requiring me to do live demos. Additionally, I’d set up a 'Vibe & Refresh' table in the lobby during hall meetings, where students can grab a sample 'Survival Kit' while they wait. My goal is to use my role as Social Media Coordinator to make sampling feel like a fun, low-pressure community perk that rewards residents for following our page and engaging with the hall community.

As the Social Media Coordinator for my residence hall, I have a direct line to a community of students who are constantly looking for affordable ways to level up their beauty routines. I plan to incorporate ColourPop into our hall events by hosting 'GRWM' (Get Ready With Me) sessions in our common areas and setting up 'Touch-Up Stations' before our major building socials. By featuring ColourPop products on our residence hall’s official social media and during our in-person events, I can create authentic, high-energy buzz right where students live. My goal is to make ColourPop the go-to brand for my residents, using my platform to show how easy it is to achieve iconic looks while navigating a busy dorm lifestyle.

What I love about ColourPop is that it’s actually made for people like me. I love that I can get high-quality, 'prestige' looks without having to spend my entire paycheck. It’s the only brand that stays ahead of every trend while staying affordable and inclusive for everyone. Whether I’m rushing to class or getting ready for an event, I know I can count on a ColourPop palette or a Super Shock Shadow to look good and last all day. It’s basically the go-to brand for anyone who wants to look iconic on a student budget!