No, I havent.

To engage young professional audiences, I would focus on creating content that feels both aspriational and relatable. This age group wants to see real people navigating work, lifestyle, and personal style, so I would use short-form storytelling like GRWMs, desk to dinner looks, productivity snippets, and polished day-in-the-life videos that match their routines. Authenticity is key, so I'd highlight behind-the-scenes moments, honest product insights, and values-driven messaging that shows the why behind the brand, not just the aesthetic. I'd also use trends intentionally. I'd make sure I use quick transitions, trending audios, and clean, modern edits that feel perfect for TikTok and Instagram but still align with a young professional's polished vibe. To build trust, I'd integrate value-based content such as styling tips, career hacks, or practical ways products fit into everyday life. Overall, my goal would be to create a genuine sense of community through interactive stories, polls, and shareable content that invites young professionals into a brand conversation rather than speaking at them!

To create content that reflects the Marc Jacobs brand voice, I'd blend Marc's bold, playful aesthetic with the relatable, trend-driven content Gen Z actually watches. I'd make fit checks, GRWMs, and day-in-the-life videos styled around Marc Jacobs pieces. I would mix mirror transitions, campus moments, and cute captions that match Marc's confident, irreverent tone.

As TCU Panhellenic Vice President of Member Development, I naturally interact with and create content for a community of 5,000+ women. I'd amplify Marc Jacobs' visibility by wearing the pieces at events, using them in "What's in my bag?" sisterhood content, and featuring Marc's accessories in planning, workday, and event videos.