I would bring humor and energy to hydration content by keeping it lighthearted, creative, and relatable to everyday college life. Students love content that feels spontaneous and real, so I’d create short, funny videos or memes that show the moments when everyone needs hydration — like running late to class with a Trevi in hand, recovering from an all-nighter, or surviving a workout that “almost ended” them.

To promote a new electrolyte brand on campus, I would focus on creating authentic, community-based experiences that make the brand feel like part of student life. First, I’d organize fun sampling events at high-traffic spots like the gym, student union, or outdoor areas where people hang out between classes. Pairing samples with quick games, giveaways, or challenges would help grab attention and encourage students to try the product.

To create engaging content that encourages hydration among college students, I would focus on making it fun, relatable, and easy to connect with. I would show how Trevi naturally fits into everyday student life, whether it’s during early morning classes, long study sessions, or post-workout breaks. For example, I could share short clips like “hydration check” moments between lectures or cozy desk setups with Trevi bottles during study time.