If I were in charge of Hayati’s socials for a week, my focus would be on creating content that not only showcases the product but also sparks conversation and builds community. I’d start by auditing what’s currently resonating, then plan a week of themed content: maybe behind-the-scenes stories to humanize the brand, interactive polls or challenges to boost engagement, and some snackable, trend-driven posts to reach new audiences. I’d also make sure to highlight authentic user-generated content, because people trust peer voices.

Keith Lee

Jordan the stallion

I really admire how Duolingo approaches social media. They’ve turned a simple language learning app into a cultural phenomenon by leaning into humor, memes, and trending content.