I always look analytics measured by how effectively it drives engagement and action. Key indicators include view through rate and audience retention to see if viewers stay engaged, interaction metrics like likes, shares, and comments, and click through or conversion rates if the graphic includes a call to action. Brand lift and A/B comparisons can also show whether the graphic improved recall, awareness, or overall performance compared to other versions.

I mostly use Canva pro, I have used CapCut as well!

I’d focus on authenticity and community. Highlighting clean, cruelty-free ingredients, partnering with relatable influencers, and sharing real customer results helps build trust. Fun launches, limited drops, and user generated content would create excitement while encouraging people to share and engage naturally.