I think the best platforms for promoting oral beauty products are Instagram and TikTok for different reasons. Instagram is perfect for building brand identity. Its visuality allows Flaus to showcase its packaging, influencer partnerships, and aspirational lifestyle imagery that aligns with beauty and wellness aesthetics. TikTok is where real growth happens. It’s the best platform for educational yet relatable content — like ‘before & after’ clips, product demos, or quick ‘confidence hacks’ that show how oral beauty ties into daily routines. TikTok’s algorithm rewards authenticity, which is key for earning trust with younger audiences.

To create content that resonates with young professionals, I’d focus on blending aesthetics with practicality — showing that oral care can be both beautiful and essential. Young professionals value routines that make them feel put-together, confident, and efficient. I’d produce short-form videos like ‘morning reset’ reels where Flaus fits naturally into a sleek routine, or quick tips such as ‘your smile is your best networking tool.’ Visually, I’d keep everything clean, bright, and modern — using trending audio, neutral tones, and captions that feel confident but conversational. I’d also encourage user-generated content that shows Flaus as part of their on-the-go lifestyle — in a work bag, travel pouch, or desk drawer. The goal is to position Flaus not just as an oral care brand, but as a confidence accessory that aligns with how young professionals want to look, feel, and live.

One situation where I successfully created buzz that led to real conversions was during my time as a brand ambassador for GoPuff and WhatsApp. My goal was to drive awareness and new customer sign-ups on campus, so I focused on creating experiential moments that blended product sampling with social engagement. Specifically for GoPuff, I organized multiple tabling events outside the student center during the spring season/midterms/finals, handing out snacks to "refuel" their brains, all found on the GoPuff app. I styled the booth with the brand/UGA colors, played music, and hosted a giveaway with merch. The energy made students stop, try products, and post photos tagging GoPuff — which turned into over 150+ sign-ups in one weekend.