I think skincare content works best when it feels real and not forced. Personally, I’m more drawn to content that is relatable, aesthetic, and easy to follow instead of content that feels too sales-focused. I would focus on creating content that shows how products fit into everyday routines while also highlighting the skincare benefits in a natural way. I also think keeping up with trends and creating visually appealing content is really important in the beauty industry because consumers connect more with brands that feel authentic and consistent.

I have experience with marketing and event support through clubs and organizations I’m involved with in college. I’ve helped create Instagram posts and promotional content for events, and have helped spread awareness and increase engagement for various activities and initiatives. Through these experiences, I’ve learned how important branding, consistency, and audience engagement are, especially on social media. I’ve also helped with event coordination and communication, which strengthened my teamwork, organization, and creative skills in fast-paced environments.

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