I use storytelling, strong visuals, and interactive elements like polls or questions to spark conversation, while tailoring content to the audience’s interests and platform trends.

I focus on creating content that’s relatable, emotionally engaging, and optimized for the platform. Something that sparks conversation, makes people feel seen, is easy to share and is on trend.

I stay on top of the latest digital marketing trends by actively consuming and analyzing content across social media, particularly within the wellness, beauty, fashion, and lifestyle sectors. As an avid follower of influencers in these industries, I study what resonates with audiences and observe emerging trends, which I then incorporate into my professional work. While I aspire to create my own content in the future, I currently leverage these insights to inform campaign strategies, content creation, and audience engagement in my career.