For Avlon, which is known for its hair care products aimed at textured hair, an influencer who would be a great fit is Alissa Ashley. She’s known for her expertise in natural hair care, as well as her strong following among beauty enthusiasts with textured hair. Her content is educational, relatable, and aligns with the brand's values of celebrating diverse hair textures while offering high-quality solutions.

One of my favorite brands is Olipop because they’ve done an incredible job blending health with fun, nostalgic branding. Their social media feels super authentic — it’s colorful, playful, and community-driven, which makes the product feel like more than just a drink. I admire how they connect with their audience in a way that’s both intentional and engaging.

I stay updated with the latest social media trends by spending time daily on platforms like TikTok and Instagram, paying close attention to what’s trending on the For You and Explore pages. I also follow trend-focused creators, social media newsletters, and industry pages on LinkedIn to catch early insights. Staying active and curious helps me not only spot trends quickly but also think about how to adapt them in creative, brand-relevant ways.